It's very simple: the essence of journalism is contained in five basic questions—who, what, when, where and why. It is this essence that we seek to bring back to reporting on music, film and art.

ThenItMustBeTrue is a forum of respect for the artists, the audience, and the journalist, valuing an artist's integrity as well as the reader's intellect. It is time that a space was provided for untainted and unfettered interviews with the artists behind the music and visual media that are defining our time. Where it's not commercial interest, but the interest of the artists and fans that is at heart. Where what's most important is ensuring that what the artist says is what ends up on the page—not editing those thoughts to death. Where the input of the artists is whatat matters most so that these contributors feel they can communicate directly with their audience without fearing the tongue-twisting roadblocks encountered at typical mass media outlets.

We are music and entertainment journalists tired of the restraints, low standards and limited expression of mass media. With a great respect for the artists we approach, we present ThenItMustBeTrue as the means by which artists can be recognized, fans can be appreciated, and writers can do their job.

Read more about the people behind Then It Must Be True