Focusing on independent and alternative art, music, film, and writing, ThenItMustBeTrue is an online magazine featuring unfiltered interviews with today's most original and inspiring creators, providing unparalleled access for artists, journalists and fans alike. We especially work to promote artists who are working to make the world a better place by promoting justice, community, conservation, freedom, opportunity and peace.
Furthermore, we believe the essence of journalism is contained in five
basic questions: who, what, when, where and why. It is
this essence that we seek to bring back to reporting
on music, film, and art, steering away from sensationalism or mudslinging. We exist for creativity's sake.
A resource for artists' voices to be heard without anathema,
brevity, censorship, derision, extravagance, filtering,
generality, homogeny, insult, jest, kitsch, lies, misquoting,
narcissism, ostentation, pretense, qualms, repetition,
snobbery, triteness, uproar, vanity, waste, xenophobia,
yacking or zealotry. In other words, it is a forum of
respect for the artist, the audience, and the journalist
valuing an artistís integrity and work without insult
to them or the reader.
It is time that a space was provided for untainted and
unfettered interviews with the artists behind the music
and visual media that are defining our time. Where itís
not corporate interest, but the interest of the artists
and fans that is at heart. Where whatís most important
is ensuring that what the artist says is what ends up
on the page, and not editing those thoughts to death.
Where the input of the artists providing content is what
matters most, so those contributors feel they can communicate
directly with their audience and potential audiences
without fearing the tongue-twisting and roadblocks encountered
at typical mass media outlets.
We are journalists who no longer will tolerate the commercial restraints, low standards
and limited expression of mass media outlets. With a
great respect for the artists we approach, we present
ThenItMustBeTrue as the means by which artists can be
recognized, fans can be appreciated, and writers can
do their job.
Founder & Editor: Lisa
Y. Garibay — Lisa Y. Garibay was born and raised
in El Paso, Texas, attended Amherst College in Massachusetts,
and currently lives in Los Angeles. Garibay's writing
on music, film and Latino culture appears regularly in Dazed & Confused Magazine,
Filmmaker Magazine, Mean Street Magazine,
SOMA Magazine, What's Up El Paso, and Film Independent's
FIND magazine. For her journalism, Garibay was recognized by the prestigious Sundance Institute with an
Arts Writing Fellowship in 2001.
Garibay is also an award-winning independent film producer. Robbing Peter, her producing debut, world premiered
in narrative competition at the 2004 Los Angeles Film
Festival and went on to receive four 2005 Independent
Spirit Award nominations including one for the John Cassavetes
Award, given to the producer(s) of the Best Feature Under
$500,000. Garibay also served as Music Supervisor on
Robbing Peter, securing the first-ever original
film score by legendary rocker Alejandro Escovedo.
In 2003, Garibay's
feature script All For One was selected to participate
in the first-ever NALIP/New York Latino Film Festival
Latino Writers Lab, where it secured representation by
ICM. For the past four years, Garibay has been producing and directing the documentary
Sisters y Santos, which focuses on the complexity of
issues comprising culture and violence along the U.S-Mexico
In 2004, Garibay
partnered with noted indie film consultant Peter Broderick
to create FilmsToSeeBeforeYouVote.org.
She is also is the founder of CineMás, a non-profit
initiative linking film with education and community
development, and co-founder of Grassroots
Screening, which aims to connect social issues films
with activist organizations and niche audiences to affect
change. She owes her vocation to a healthy obsession
with The Beatles and A Hard Day’s Night.
Co-Editor, Photography/Visual Reviews: Aleks
Garibay — Fueled by a life-long passion for music and film,
Garibay has been shooting music and film-related photography for the
past six years. Personal highlights have included shooting live performances
of bands such as Nine Inch Nails, David Bowie, Radiohead, Ministry,
Cafe Tacuba and Kinky, as well as profiles of artists such as Pedro
Almodovar and Gustavo Santaolalla. Garibay's work has appeared in TIME,
Q, Spin, Soma and the San Francisco
Bay Guardian. For more samples of Garibay's work, visit her online
portfolio. (Jerome Dillon)
Technical/Web Design, Editing: Joseph
Whitcher — An insatiable music fan and collector
since he was a wee lad, Whitcher spends his free time
going to shows, record shopping and trying to figure
out what he's going to do with his collection once he
runs out of room for it. A photographer and web designer,
Whitcher is also an occasional contributor of record
reviews to www.citizenrobot.com.
— At 17, Los Angeles native Felix began studies
at California Institute of the Arts, which incidentally
never flourished into a graphic design career because
she spent all her spare time in the music department.
At 23 she graduated from UC Santa Cruz with a degree
in Literature, a minor in Journalism, and a burning desire
for Pop Tarts. This desire, complete with a balanced
breakfast, followed her all the way to Melbourne, Australia
some years later where she currently wonders what the
fugue happened to good music. (Jon
— Bert is a musician with Last
of The Blacksmiths, living and working in San Francisco.
— Reincarnated as an anglophile with an obsessive
compulsion to build the best music collection ever, Schaffner
often finds himself in front of his towering library
muttering, ďMoreĒ. His fondness for numbers and polysyllabic
language has contributed to the endeavors of logic, eloquent
prose, and engaging dialogue. Other activities which
consternate and amuse his friends include avoiding vitriol,
arrangement of aesthetically pleasing spreadsheets, and
looking for the ultimate in German cuisine. (Neil
Hannon 2003, Neil