Jamie: When it all began with the music, Chris Blackwell [head of Palm Pictures] said he wanted us to make a film, too. When the idea of interviewing the most diverse people to get them to share their insights with us appeared, we knew it would be deep, unknown, exciting, etc. - but more for ourselves than anyone else. As we worked, people opened up to us with such purity that their insights became amazingly universal and above all, digestible to anyone. But it wasn't until we actually had people seeing the first rough edits and crying real tears that we knew we were on to something this far reaching.

I think everybody was really stunned at the turnout and reactions last night, but somebody from the publicity company was saying that it was really hard to get traditional film press/media interested in this because it's not really film.

Jamie: Yeah, it's twelve films.

Maybe it's twelve films, maybe some people see it as twelve music videos - nobody knows how to classify it.

Duncan: And hooray! That's great! It's what we wanted to do -

Jamie: We hate classic film! (Laughs)

Duncan: We would love to win the Oscar for the Most Groundbreaking Product That Nobody Can Put Into a Box and Nobody Knows What It Is!

Jamie: Oscar for Most Difficult To Wrap! (Laughs)

Duncan: That's right. Our job is quite tricky in a way at the moment. It's getting easier as it expands, but initially, to explain even to Palm Pictures what exactly we hoped to do and how we hoped to market it and where we hoped to kind of place it was really difficult. But we think that the DVD market is such a new thing and it's been so underused…we haven't seen anybody who's actually in direct competition with what we're doing, so we're hoping that for people who've got DVD players it gets quite boring just buying movies -

Jamie: You watch it and then you think, "Why did I fucking spend all that money - I could've just rented it!"

Duncan: Yeah! So we wanted to make something that you can watch like you listen to an album hundreds of times. Maybe you can put our DVD in and out of your machine a hundred times before you think, "I've done that DVD."

Yeah, just because I wanna hear and see "Racing Away" right now or whatever.

Jamie: Yeah, or, "I wanna show my friend this amazing thing about God!"

Duncan: Exactly! So therefore, hopefully, because it's a new genre and nobody's really cornered it, we're hoping that the DVD can sell as many as the CD, because at the moment the DVD market is pretty small, obviously. But we're hoping that because of the lack of competition that we can…because it's a new genre and it's a new type of film, in a way - a film-album.

Yeah, and it's a very cool thing to, like you said, be working within the system, to be infiltrating from within. You're gonna topple the structure with what you do and end up on the top.

Duncan: Yeah, who knows - on the top would be great! (Laughs)

Many people seem to be interested in a "live" presentation of this project - did you think at all about how to pull this off when it was in the works, and do you feel what you're doing now is sufficient or is a live, touring presentation still evolving?

Jamie: The touring is evolving into a core band, which collaborates with the album backing tracks with local artists in each country to create a new version of the music each time. Italian musicians and vocalists in Italy will make for a very different show than Irish ones in Ireland.

How might you take finished product back to those who participated in it yet might not be able to hear/see it where they are? Is that a priority for you, or something even in the works?

Jamie: We can give it to the fixers in each territory that helped us find the more out-of-the-way people. Many of them have no idea (or care) what a DVD is. For most it was just about the moment. I'm not sure the finished album or film would mean the same to them as it would to you or me.